NEW WORK for Kaufland

Kaufland TVC

The Twist: AI Style with a Real Foundation

Forget soulless, completely computer-generated AI avatars. The new Kaufland campaign is a visual crossover. The foundation: Real actors and real models layered using an innovative hybrid process on set and in post-production. This gives the spots a unique look—digitally refined, but absolutely real at the core.

Directed by Jens Schillmöller

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