Straumann „King Arthur“


Straumann - King Arthur

  • Directed by:

    Pascal Heiduk

  • Agency:

    Notch Interactive AG

What does the legend of King Arthur and his sword Excalibur have to do with dental implants? Pascal Heiduk stages the surprising answer humorously and in a mythical atmosphere: the actors wear original costumes that were used in the film "The Medicus". The client, Straumann AG, is one of the world's most established providers of tooth replacement solutions.

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